The value of transparency or why I am no longer mad at BSkyB
Ok, you have just got a new customers and you want to keep that customer happy: you want to keep her and thus build an annuity stream from her. Looking at the situation from a service centred (and I...
View ArticleAre you using the right lens to design the customer experience?
How do you view your business, your industry? One of the most useful posts I have come across recently is one by Mark Hurst at Good Experience. It gets to the heart of the matter quickly and I...
View ArticleB2B: 6 guidelines for great customer service and fruitful relationships
What does it take to deliver good customer service in B2B? A little while back I wrote the following post: Do you care about your customers? This led to one reader asking about the difference between...
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