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The value of transparency or why I am no longer mad at BSkyB

Ok, you have just got a new customers and you want to keep that customer happy: you want to keep her and thus build an annuity stream from her.  Looking at the situation from a service centred (and I...

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Are you using the right lens to design the customer experience?

How do you view your business, your industry? One of the most useful posts I have come across recently is one by Mark Hurst at Good Experience.  It gets to the heart of the matter quickly and I...

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B2B: 6 guidelines for great customer service and fruitful relationships

What does it take to deliver good customer service in B2B? A little while back I wrote the following post: Do you care about your customers?  This led to one reader asking about the difference between...

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